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Privacy Policy

Welcome to LyraBet. This Privacy Policy explains how we, LyraBet (“we,” “us,” or “our”), collect, use, store, process, and disclose your personal information when you access or use our website lyra-bet.gb.net and associated services. By using our platform, you consent to the practices described herein. If you do not agree with any part of this policy, please refrain from using our services.

1. Data Controller

LyraBet Ltd., registered in the United Kingdom, acts as the data controller responsible for your personal data. Should you have any questions or concerns regarding your privacy or this policy, you can contact our Data Protection Officer at [email protected].

2. Personal Data We Collect

We collect a variety of personal data necessary to provide and improve our services, comply with legal obligations, and ensure a safe gaming environment. This includes but is not limited to:

• Full name
• Email address
• Telephone number
• Postal and residential address
• Date of birth and gender
• IP address and device identifiers
• Browser and operating system details
• Account information and profile preferences
• Transaction and payment details
• Gaming activity and behavioural data
• Communications with customer support
• Identity verification documents (e.g., passport, driver’s licence) required for Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance
• Special category data you voluntarily provide (e.g., health information relevant to responsible gambling)
• Data from third-party sources for fraud prevention and responsible gambling monitoring

3. Purpose and Legal Basis for Processing

We process your data to:

• Register and manage your account
• Verify your identity and age to comply with UK Gambling Commission requirements
• Process deposits, withdrawals, and payments securely
• Meet our legal and regulatory obligations, including AML, tax, and safer gambling duties
• Communicate important updates, notifications, and changes to our services
• Deliver personalised offers and promotions with your explicit consent
• Enhance and optimise our website and services through analytics
• Detect and prevent fraud, money laundering, and other criminal activities
• Support responsible gambling initiatives and self-exclusion schemes

The legal grounds for processing your data include:

• Performance of a contract (to provide our services)
• Compliance with legal obligations under UK law and Gambling Commission regulations
• Your explicit consent where required (e.g., marketing communications)
• Our legitimate interests, balanced against your privacy rights (e.g., fraud prevention, service improvement)

4. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined above or to comply with legal requirements. Typically, data is kept for up to five years following account closure or inactivity. Certain records, such as those related to self-exclusion or disputes, may be retained longer as mandated by law or regulatory guidance.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Ensure core website functionality and security
• Remember your preferences such as language and currency
• Analyse website usage and performance
• Deliver relevant advertising and personalised content

You can control cookie settings through your browser preferences; however, disabling essential cookies may affect your ability to use certain features.

6. Sharing Your Data

We may share your personal information with:

• Trusted third-party service providers (e.g., payment processors, software vendors, identity verification agencies)
• Regulatory bodies including the UK Gambling Commission upon request
• Law enforcement authorities where required by law
• Within our group companies for operational purposes
• Marketing partners, only with your explicit consent

Where data is transferred outside the UK or European Economic Area (EEA), we implement appropriate safeguards such as Standard Contractual Clauses to ensure your data remains protected.

7. Security Measures

We implement robust technical and organisational security measures including encryption, firewalls, access controls, and regular security audits to protect your personal data against unauthorised access, alteration, loss, or misuse.

8. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights concerning your personal data:

• Right to be informed about how your data is used
• Right to access your personal data
• Right to rectify inaccurate or incomplete data
• Right to erasure (“right to be forgotten”) in certain circumstances
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw consent at any time without affecting prior lawful processing
• Right to object to automated decision-making including profiling that significantly affects you

To exercise any of these rights, please contact us at [email protected]. We may require proof of identity to process your request.

9. Marketing Communications

We will only send you marketing communications if you have given us explicit consent. You can manage your preferences or unsubscribe at any time via your account settings or the unsubscribe link in our emails.

10. Updates to This Privacy Policy

We may update this policy periodically to reflect changes in legal requirements or our practices. The latest version will always be available on this page. Continued use of our services after changes signifies your acceptance of the updated terms.

11. Complaints and Contact Information

If you have any concerns about how we handle your data, please contact our Data Protection Officer at [email protected]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection authority, via their website at https://ico.org.uk.

12. Responsible Gambling

At LyraBet, we are committed to promoting responsible gambling. We use your data to monitor gaming behaviour and provide tools for self-assessment, limits, and self-exclusion. For support and advice on safer gambling, please visit the BeGambleAware website.

Last updated: 27 June 2025